Content Strategist

Tokyo, Japan

we're looking for a creative and data-driven person

$ 45k - 55k

Avg.salary

Overview

At PayFast, we're looking for a creative and data-driven Content Strategist to lead the planning, development, and execution of content across digital platforms. In this role, you’ll shape the voice of our brand, craft compelling narratives, and align content efforts with business goals. You’ll collaborate with marketing, product, and design teams to deliver messaging that informs, engages, and converts.

Responsibilities:

As a Content Strategist at PayFast, you’ll lead the development of clear, engaging, and purpose-driven content across all digital channels. You’ll collaborate with cross-functional teams to align content with business goals and brand voice

Develop and manage a content strategy aligned with brand objectives best practices
Improve user journeys through usability testing and feedback
Analyze content performance and user engagement to optimize campaigns
Ensure consistent tone, voice, and messaging across all platforms
Respond to user inquiries via email and chat
Troubleshoot technical issues with care and clarity
Relay user feedback to product and support teams

Qualifications:

We’re looking for someone with at least 3 years of experience in content strategy, digital marketing, or copywriting. Strong writing, editing, and storytelling skills are essential, along with a strategic mindset that balances creativity and performance.

What We Offer:

Competitive salary and performance bonuses
Flexible hybrid working model
Professional development budget
Professional development budget
Professional development budget

Apply Now ->

Testimonial

Voices from the Team

Sarah Thompson

Product Designer

“Working at PayFast has completely changed how I view workplace culture. The creativity, collaboration, and respect here make every day genuinely enjoyable.”

James Carter

Backend Engineer

“I've never felt more supported in a tech team. From flexible hours to open communication, PayFast gives you the tools and trust to do your best work.”

Emily Rogers

Marketing Lead

“PayFast encourages out-of-the-box thinking and values every idea. It's rare to find a workplace that actually listens and empowers its people like this.”

Daniel Brooks

Mobile Developer

“The work environment here is fast-paced yet balanced. You’re encouraged to grow without being burned out, which makes it incredibly motivating.”

Olivia Bennett

HR Manager

“PayFast prioritizes people first. Whether it’s wellness support or career growth, they ensure employees feel valued and heard at every level.”